Twitter extends its Stories-like feature ‘Fleets’ to India

Twitter first started testing this feature in Brazil in March this year and later extended the test to Italy last month.”We’re hoping that Fleets can help people share the fleeting thoughts that they would have been unlikely to Tweet” Twitter’s product lead Kayvon Beykpour said in March this year.

Twitter is the latest Internet giant to adopt the Stories format, which was popularized by Snapchat and was later adopted by services like Facebook, YouTube, Tinder, Linkedin, and Netflix among others.

India is important for Twitter since it is one of its largest and fastest-growing audience markets globally, Manish Maheshwari, MD at Twitter India told ET.

“We are excited to bring the Fleets experiment to India and make it one of the first three countries in the world to experience this new product. From the test in India, we’ll learn how adding a new mode of conversation changes the way Indians engage on Twitter. It’ll also be interesting to see if it further amplifies the diversity of usage by allowing people to share what they’re thinking in a way that is light-touch and light-hearted.” he added.

Read: Rise of Stories: How Internet businesses are rethinking user experiences with this video format