Welcome back to the 324th episode of the Financial Advisor Success Podcast!
My guest on today’s podcast is Nancy Knous. Nancy is the CEO and Founder for Benchmark Wealth Management, an independent RIA affiliated with LPL Financial based in Memphis, Tennessee, that oversees nearly $340 million in assets under management for almost 1000 client households.
What’s unique about Nancy, though, is how, after reaching a moment of business crisis during the market volatility of the 2008-2009 Financial Crisis, the market decline and associated decline in her AUM fees led to a cash flow squeeze and resulted in Nancy having to ask her assistant and best friend for a loan just to make payroll for her staff… which, fortunately, led to substantive changes in how Nancy now manages the profit margins of the firm, allowing her to scale up the business to more than 20 team members and not having any business cash flow problems during the 1,pandemic.
In this episode, we talk in-depth about how, during the Great Recession, Nancy (like many other advisory firm owners at the time) were facing the challenges of a 30-40% market drop and its subsequent effect on her firm’s revenue but because she took for granted that she was a CFP professional with a ‘good’ income she didn’t need to monitor it that closely (until the month she discovered she was coming up $5,000 short on her staff payroll obligations!), how, after struggling with her firm’s and her own personal finances, Nancy asked her business partner for help and he suggested she read Dave Ramsey’s “Total Money Makeover” which helped her transform her own money habits, pay off her accumulated debt over 7 years, and inspired her to become a SmartVestor Pro and even use the book to help her clients engage in deeper conversations about their money habits and savings, and how Nancy has been able leverage Ramsey’s SmartVestor lead generation program to grow her firm to 5 referrals per week (where 2-3 of those referrals became clients), and over a couple of years, gain more than 100 new clients per year.
We also talk about how Nancy and a few other advisors from her previous firm decided to follow one of their well-respected advisor colleagues to start an independent firm with LPL, but it wasn’t until later that she suddenly realized that she had now become not just an advisor but an advisory firm business owner as an independent but that becoming a business owner also meant she now had an opportunity to manage her business and treat her employees the way she felt was best (and steer away from some of the negative experiences she had previously as employee), how, as her firm has grown, Nancy has begun stepping away from client-facing duties and transitioning her clients to another advisor in her firm so that she can focus more on becoming the firm’s visionary and leading it forward to the next stage of growth, and how Nancy realized through trial and error the importance of having employees that are not like her and the need to find the types of employees that complement her strengths and weaknesses which has led to her now using personality tests (like Working Genius by Patrick Lencioni) and developing a 4-8 week hiring process that includes several meetings with team members and even a group dinner comprising of the candidate and their spouse along with firm members and their spouses to really ensure a good fit for the firm.
And be certain to listen to the end, where Nancy shares how she coped with failing her Series 7 exam 5 times in the span of a year before she realized she may have a learning disability and then after consulting with her doctor, she was able to find the right medication for her that improved her focus so much, that years later she got the highest grade in her class on her Series 24 exam, how Nancy spent the better part of 30 years of her career feeling inadequate about her abilities as an advisor because she feared she wasn’t as technical or analytical as other advisors but through supportive friends and colleagues realized that she can have great confidence in the success she’s created through her strength in relating to clients, and why Nancy has recently become a certified Dream Manager to develop her team and inspire them to go beyond traditional goal-setting as she feels that dreams have a deeper financial planning meaning than mere ‘goals’ and hopes to one day translate her training into workshops for her clients so that they create better connections with their dreams… and as a result, achieve more of their financial objectives.
So, whether you’re interested in learning about how Nancy overcame her debt challenges to help her firm scale and grow, why Nancy employs a stringent hiring process and personality tests to find the right employees, or how Nancy uses the lessons she learned to help her clients avoid financial pitfalls, then we hope you enjoy this episode of the Financial Advisor Success podcast, with Nancy Knous.
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