Microsoft-owned professional network LinkedIn on Wednesday announced a tighter integration between LinkedIn Live and LinkedIn Events to help companies host live events as well as manage their online communities in real time.
LinkedIn launched LinkedIn Events across the world in October last year and enabled companies to create an event via their LinkedIn Pages in March this year. LinkedIn said the virtual events solution is now available to all members across the world on both desktop and mobile platforms.
“Real-time interactions are at the heart of building relationships, and now more than ever before, these real-time interactions are critical to our customers. So we decided to accelerate our product roadmap to launch an integrated solution that helps bring the professional community together virtually, and strengthens relationships with targeted audiences” said Ajay Datta, Head of Product, India at LinkedIn.
LinkedIn said that companies can now drive better reach with targeted audiences by sharing the event with their Page followers and by sharing direct invitations of the event with their first-degree networks. Organizers can also post and recommend updates to drive engagement before and after the event.
Once the virtual event is over, organisers can keep the conversation going with the Video tab — a dedicated hub for a page’s organic video content, that will help companies extend the shelf-life of their live video content.
LinkedIn claimed that its Live feature has seen great traction with 23 times more comments per post and 6 times reactions per post than native video.
Additionally, LinkedIn data shows that 82% of audiences prefer seeing live-streams from brands than regular social posts, and 45% of senior leaders are considering a more permanent shift to virtual events and conferences.
“By combining Events and Live, LinkedIn hopes to equip brands with a powerful product suite to host virtual events,” the company said in a statement.
Leave a Reply