Sanlam Wealth rebrands to Atomos

Private equity firm Oaktree acquired Sanlam Wealth UK from its South African parent company for £140m last year.

Atomos means uncuttable or indivisible in Ancient Greek.

Atomos is aiming to be what it claims is the “first truly digitally-enabled, hybrid wealth business in the UK” and offers digital, face-to-face and hybrid advice.

Jonathan Polin, CEO of Atomos, said: “In a fast-changing world, we understand that people want greater flexibility around how their money is managed. The various covid lockdowns have not only changed the way people engage with their savings and investments, but they also supercharged their expectations too. Atomos is here to exceed these expectations and enrich the lives of our clients well beyond wealth.

“Our new brand is more than just an updated identity, it’s the start of an exciting new chapter. This whole project has focussed on the needs and expectations of our clients and has been grounded in their feedback, as well as insights from our industry and our colleagues. The response to our new name has been fantastic, and we look forward to building a modern and responsive business that makes the dreams and financial ambitions of our clients a reality.”

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Atomos is a UK-based, digitally enabled, hybrid wealth business providing a Financial planning and bespoke portfolio management.

The Atomos app allows clientss to view their entire financial ecosystem and will offer clients to choose how they interact with the company, whether digitally, face-to-face or a hybrid of the two.

In February, the business made new appointments to its executive committee, including Haig Bathgate as head of investments, Niral Parekh as chief operating officer and Christopher Kraft as chief commercial officer. 

Nicola Fraser remains chief financial officer and Jonathan Polin is chief executive officer. Emma Browning takes up the role of assurance director.

The company appointed brand agency MadeBrave to instigate a rebrand including the new name, brand proposition and visual identity.

Los Angeles-headquartered Oaktree is a major private equity investor in companies with 1,000 employees around the world including a major office in London.

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